Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Jaywalking goes beyond the brand itself. We've been following Jay for a long time now. And to be honest, a lot of what we've built at orange chowk has been subconsciously shaped by the way he thinks about creatives, community, and self-expression.
That matters, especially now. Because a lot of creatives today are still looking outside India, and outside themselves, for taste, language, and validation. And when that happens too often, the work starts losing what makes it distinct in the first place.
What Jay has stood for is a reminder that culture is not built by copying what already feels accepted. It is built when people back their own point of view, build their own language, and create a community around it.
And that's why this conversation matters. Because this is the kind of conversation that belongs with Jay, at Jaywalking.
- orange chowk.
We built this because creatives need a room like this.If Jaywalking believes that too, let's figure out what doing this together looks like.
We want that to be with Jay, at Jaywalking Studio, Mumbai, with a curated room of creatives and designers from the community.
The question on the table: What does it take to build something original enough to stand apart, and real enough to stay culturally relevant? No stage. No script. Just the room.